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CHIMEI's US Market Expansion

Leveraging 
Influencer 
Marketing
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Introduction

In today’s digital landscape, influencer marketing connects brands with target audiences authentically.
This case study demonstrates how Feeltapmedia used influencers to boost brand awareness and engagement for Chimei’s US product launch.

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Target audience

pic Chinese and Cantonese communities in the US as well as Taiwanese
snack lovers.

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Exection

Feeltapmedia executed a multi-channel campaign on Instagram,TikTok, and YouTube.

  • icon_03_ins Instagram
  • icon_02_tiktok TikTok
  • icon_01_youtube YouTube
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Tailored Content for the Target Audience

By leveraging Chinese and Cantonese speaking channels Feeltapmedia has significantly enhanced the brand connection to Chinese viewers living in the United States, resulting in an ideal fit for this campaign.

Results
  • pic Increased brand visibility and engagement in the United States
  • pic Rising consumer interest and purchasing behavior
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    views across platforms

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    hours of watch time

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    %

    Average engagement rate

Deliverables

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    Enhanced Visibility
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    High Engagement
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    Broad Range of Viewers
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    Targeted Language Engagement
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    Platform-focused Influence
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    Organic Content Integration

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